{"title":"Toys","description":"","products":[{"product_id":"my-abc-book","title":"Smart Mama ABC Book","description":"\u003ch4\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/xhjhd4yQryU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/h4\u003e\n\u003cp\u003eChildren will delight in learning their alphabet with this charming book which allows parents to work on stimulating speech, fine motor skills and object identification. 26 beautifully hand crafted pieces corresponding to individual alphabet pockets are contained in a plush bag which also makes My ABC Book an easy travel companion.\u003c\/p\u003e\n\u003cp\u003eSurface wash only. Colours or contents may vary from those illustrated. Product dimensions: 32 cm (w) x 26 cm (h). For ages 1+\u003c\/p\u003e","brand":"Smart Mama","offers":[{"title":"Default Title","offer_id":43433913040,"sku":"","price":65.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3877\/products\/ABC_Book.png?v=1507195515"},{"product_id":"today-is-wall-chart","title":"Smart Mama Today Is Wall Chart","description":"\u003ch4\u003eThe TODAY IS Wall Chart is a beautifully embroidered interactive wall chart demonstrating the date, days of the week, months of the year, weather, seasons and more! Children take great pleasure from changing the dates, checking on the weather and working out the seasons.\u003c\/h4\u003e\n\u003ch4\u003eAll the pieces are detachable and are affixed by velcro making it interesting and engaging for young minds. A fantastic addition to any household. We also include year tabs through to 2021 so your Wall Chart can adorn your child’s room for years to come!\u003c\/h4\u003e\n\u003ch4\u003eThe TODAY IS Wall Chart comes with the following:-\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch4\u003eDays of the week tabs\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eMonths of the year tabs\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eYear tabs through to 2021\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003e4 Weather ornaments\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003e4 Season ornaments\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003e4 Feelings ornaments\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003e5 Additional blank tabs\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eA pouch to keep additional ornaments\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eSurface wash only. Colours or contents may vary from those illustrated. Product dimensions: 60 cm (h) x 40 cm (w). For ages 2+\u003c\/strong\u003e\u003c\/h4\u003e","brand":"Smart Mama","offers":[{"title":"Default Title","offer_id":43435249488,"sku":"","price":73.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3877\/products\/Today_Is_Chart.png?v=1507187572"},{"product_id":"my-reward-chart","title":"Smart Mama My Reward Chart","description":"\u003cp\u003eMy Reward Chat is a beautifully embroidered interactive wall chart which can be a fantastic way to motivate your little ones to complete everyday tasks and help build good routines. It also encourages responsibility while building counting and reading skills. Children will love adding stars as they work toward their daily or weekly targets.\u003c\/p\u003e\n\u003cp\u003eAll the pieces are detachable and are affixed by velcro making it interesting and engaging for young minds. We also include 12 blank tabs so that you can create your own rewards and responsibilities. A fantastic addition to any household!\u003c\/p\u003e\n\u003cp\u003eMY REWARD CHART comes with the following:-\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e35 stars\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e10 goal stars\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e12 Responsibility tabs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e12 Reward tabs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e12 Additional blank tabs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA pouch to keep additional ornaments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSurface wash only. Colours or contents may vary from those illustrated. Product dimensions: 60 cm (h) x 40 cm (w). For ages 2+\u003c\/p\u003e","brand":"Smart Mama","offers":[{"title":"Default Title","offer_id":43435646736,"sku":"","price":76.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3877\/products\/Reward_Chart.png?v=1507195627"},{"product_id":"super-dino-dart-ball","title":"Smart Mama Super Dino Dart Ball","description":"\u003cp\u003eThe Super Dino DART BALL is a delightfully fun interactive ball game which hits the bull’s eye for entertainment. Ten soft balls are designed to stick to Super Dino which make it fun and safe for kids to play with. It motivates them to get active, boosts confidence and encourages team building skills while playing with other playmates.\u003c\/p\u003e\n\u003cp\u003eThe top hang tab makes set up easy and a zipper enclosure makes it easy to fold up into a bag to take to picnics and family outings. A must-have for every household!\u003c\/p\u003e\n\u003cp\u003eSurface wash only. Colours or contents may vary from those illustrated. Product dimensions: 28 cm (h) x 66 cm (w) when closed; 46 cm (h) x 66 cm (w) when open. For ages 3+\u003c\/p\u003e","brand":"Smart Mama","offers":[{"title":"Default Title","offer_id":43436197584,"sku":"","price":81.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3877\/products\/Super_Dino_Dart_Ball.png?v=1507195616"},{"product_id":"my-quiet-book","title":"Smart Mama Quiet Book","description":"\u003ch4\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/u3nlwCQxWQ4\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/h4\u003e\n\u003cp\u003eDelightfully colourful fabric book with 6 activities designed to develop fine motor skills, enhance hand dexterity and encourage creativity. Each page is a three-dimensional playland containing a distinctly different yet equally engaging activity to be explored.\u003c\/p\u003e\n\u003cp\u003eDetachable pieces are affixed by velcro on every page to keep young minds busy for hours of play. A pocket on the front cover of the book also allows you to insert your little one’s name!\u003c\/p\u003e\n\u003cp\u003eActivities include Tell the time, Spot the shapes, Let’s dress up, Match my colours, Seasons and Abacus. It is also a must-have accessory for family travels. Surface wash only. Colours or contents may vary from those illustrated. Conforms to safety requirements of ISO 8124. \u003cspan\u003eProduct dimensions: 20cm(l) x 31cm (h). For ages 2+\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Mama","offers":[{"title":"Default Title","offer_id":43438350096,"sku":"","price":55.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3877\/products\/QuietBook.png?v=1507196916"},{"product_id":"my-quiet-cube","title":"Smart Mama Quiet Cube","description":"\u003cp\u003eDelightfully colourful Quiet Cube with six activities designed to develop fine motor skills, enhance hand dexterity and encourage creativity. It is a smart soft play cube which changes the way children learn, play and progress. Features include abacus, velcro shoes, shoe lace tie, buckle belt, button on flowers and a surprise zip open pouch! The cube even zips open to store or carry additional items. It is also a must-have accessory for family travels and ideal for the car, stroller or playroom.\u003c\/p\u003e\n\u003cp\u003eMy Quiet Cube also includes:-\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e2 additional button on flowers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\nSurface wash only. Colours or contents may vary from those illustrated. Product dimensions: 20 cm (l) x 20 cm (w) x 20 cm (h). For ages 2+","brand":"Smart Mama","offers":[{"title":"Default Title","offer_id":486672662544,"sku":"","price":50.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3877\/products\/attachment_171116115740.jpg?v=1514537845"},{"product_id":"learn-to-count-chart","title":"Smart Mama Learn to Count Chart","description":"\u003cp\u003eOur Learn to Count Chart is a beautifully embroidered interactive wall chart which makes learning how to count super fun! Children will delight in identifying the beautifully hand crafted objects and counting up to ten. It also allows parents to work on stimulating speech, fine motor skills, object identification and even basic addition and subtraction!\u003c\/p\u003e\n\u003cp\u003eAll the pieces are detachable and are affixed by velcro making it interesting and engaging for young minds. A fantastic addition to any household.\u003c\/p\u003e\n\u003cp\u003eSurface wash only. Colours or contents may vary from those illustrated. Product dimensions: 60 cm (h) x 40 cm (w). For ages 2+\u003c\/p\u003e","brand":"Smart Mama","offers":[{"title":"Default Title","offer_id":486689341456,"sku":"","price":55.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3877\/products\/attachment_171116115425.jpg?v=1514537975"},{"product_id":"girl-face-chart","title":"Smart Mama Girl Face Chart","description":"\u003cp\u003eOur Girl Face Chart is a beautifully embroidered interactive wall chart which makes learning facial parts, facial expressions as well as exploring feelings and emotions fun! It also allows parents to work on stimulating speech, fine motor skills and object identification. Children can create different facial expressions on the face with the facial parts that come with the chart as well as add different accessories.\u003c\/p\u003e\n\u003cp\u003eAll the pieces are detachable and are affixed by velcro making it interesting and engaging for young minds. A fantastic addition to any household.\u003c\/p\u003e\n\u003cp\u003eThe Girl Face Chart comes with the following:-\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e3 pairs of eyebrows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3 pairs of eyes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e2 nose\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3 mouth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3 hair accessories\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e1 pair of earrings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSurface wash only. Colours or contents may vary from those illustrated. Product dimensions: 60 cm (h) x 40 cm (w). For ages 2+\u003c\/p\u003e","brand":"Smart Mama","offers":[{"title":"Default Title","offer_id":486707494928,"sku":"","price":45.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3877\/products\/attachment_171116115434.jpg?v=1514538107"},{"product_id":"boy-face-chart","title":"Smart Mama Boy Face Chart","description":"\u003cp\u003eOur Boy Face Chart is a beautifully embroidered interactive wall chart which makes learning facial parts, facial expressions as well as exploring feelings and emotions fun! It also allows parents to work on stimulating speech, fine motor skills and object identification. Children can create different facial expressions on the face with the facial parts that come with the chart as well as add different accessories.\u003c\/p\u003e\n\u003cp\u003eAll the pieces are detachable and are affixed by velcro making it interesting and engaging for young minds. A fantastic addition to any household.\u003c\/p\u003e\n\u003cp\u003eThe Boy Face Chart comes with the following:-\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e3 pairs of eyebrows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3 pairs of eyes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e2 nose\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3 mouth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e2 caps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\nSurface wash only. Colours or contents may vary from those illustrated. Product dimensions: 60 cm (h) x 40 cm (w). For ages 2+","brand":"Smart Mama","offers":[{"title":"Default Title","offer_id":486734331920,"sku":"","price":45.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3877\/products\/attachment_171116115514.jpg?v=1514538297"},{"product_id":"tell-the-time-chart","title":"Smart Mama Tell the Time Chart","description":"\u003ch4\u003eOur Tell the Time Chart is a beautifully embroidered interactive wall chart which makes learning how to tell the time fun and engaging. It also allows parents to work on stimulating speech and fine motor skills. Your little ones will delight in moving the hands of the clock around and switching the time of the day and days of the week.\u003c\/h4\u003e\n\u003ch4\u003eA fantastic addition to any household.\u003c\/h4\u003e\n\u003ch4\u003e\u003cstrong\u003eSurface wash only. Colours or contents may vary from those illustrated. Product dimensions: 60 cm (h) x 40 cm (w). For ages 2+\u003c\/strong\u003e\u003c\/h4\u003e","brand":"Smart Mama","offers":[{"title":"Default Title","offer_id":486740590608,"sku":"","price":45.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3877\/products\/attachment_171116115356.jpg?v=1514538409"},{"product_id":"my-abc-chart","title":"Smart Mama ABC Chart","description":"\u003cp\u003eOur ABC Chart is a beautifully embroidered interactive wall chart which allows parents to work on stimulating speech, fine motor skills and object identification. From A to Z, children will delight in identifying the 26 beautifully hand crafted pieces corresponding to each alphabet.\u003c\/p\u003e\n\u003cp\u003eAll the pieces are detachable and are affixed by velcro making it interesting and engaging for young minds. A fantastic addition to any household.\u003c\/p\u003e\n\u003cp\u003eThe ABC Wall Chart comes with the following:-\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e26 Ornaments corresponding to each alphabet\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSurface wash only. Colours or contents may vary from those illustrated. Product dimensions: 60 cm (h) x 40 cm (w). For ages 2+\u003c\/p\u003e","brand":"Smart Mama","offers":[{"title":"Default Title","offer_id":486817988624,"sku":"","price":55.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3877\/products\/attachment_171116115414.jpg?v=1514539700"},{"product_id":"jungle-growth-chart","title":"Smart Mama Jungle Growth Chart","description":"\u003ch4\u003eThis beautifully embroidered jungle theme growth chart is one you will treasure forever! Enjoy watching your little one grow while capturing their childhood in the photo pockets. Create a precious keepsake you will cherish long after they’ve grown up. The Chart measures your child’s height from 60 – 158 cm. A fantastic addition to any household!\u003c\/h4\u003e\n\u003ch4\u003eSurface wash only. Colours or contents may vary from those illustrated. Product dimensions: 48 cm (h) x 8 cm (w). For ages 0+\u003c\/h4\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/h4\u003e","brand":"Smart Mama","offers":[{"title":"Default Title","offer_id":19802761429054,"sku":"","price":48.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3877\/products\/growthchart.png?v=1559104062"},{"product_id":"looping-scootiz-push-bar","title":"Looping Scootiz Push Bar","description":"\u003cul\u003e\n\u003cli\u003eBar adapted to the\u003cspan\u003e \u003c\/span\u003e\u003ca data-preorder-handle=\"scootizz\" class=\"js-no-transition\" title=\"Scootizz\" href=\"https:\/\/looping-baby.com\/products\/scootizz\" target=\"_blank\"\u003eScootizz\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ein driving and tricycle position \u003c\/li\u003e\n\u003cli\u003e3 positions that allow it to be adapted to the desired height (87 to 95 cm from the ground)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Looping","offers":[{"title":"Default Title","offer_id":44894720557378,"sku":"","price":30.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3877\/products\/PushBar.webp?v=1680678352"}],"url":"https:\/\/www.familyu.com.sg\/collections\/toys.oembed","provider":"FamilyU","version":"1.0","type":"link"}